As part of a lesson plan for history students, an example of what a print ad might have looked like as this shoe was marketed to women in Idaho (and other Western states), was created using actual drawing of the shoe when it was advertised in 1917. The ad likely would have appeared in a magazine or catalog as a full page; a smaller or shortened version may have run in newspapers or as a circular ad added to a newspaper.
Students would be shown the ad and then a modern commercial ad, both created with the same physical boot. They would be asked to compare the two ads specifically noting details such as what words were used and employing the Prown method to draw conclusions about who the intended audience of the boots were or are. This will lead into a project for the students to research about minority groups in the Western United States from 1850 to 1950. They will establish historical perspective and context to frame their work, then present as a group to the class. This will be wrapped up with a reflection paper written individually by each student about their understanding and application of the Prown method as well as why perspective is important in historical analysis.